Frontline Research Group is a leader in market research, covering many sectors, and with a specialization in both alcoholic and non-alcoholic beverages. We are a pivotal player in understanding market behaviour and trends across the African continent.
Tanzania – The Top 10 Beer and Flavoured Alcoholic Beverage products in Tanzania hold 78% of market share in these categories. These are in an average of 62% of outlets in the country. Despite Kilimanjaro Lager being the most sold beer brand in the market, the Castle Lite 330ml is the top selling Stock Keeping Unit.
Mozambique – When it comes to alcoholic beverages, beer is losing its importance marginally as flavoured alcoholic beverages and spirit’s gain. Beer volumes are 17% lower in June 2025 than they were in June 2024.
Botswana – Coca Cola is the #1 top selling brand in Non-Alcoholic Ready-To-Drink beverages, with the 2l plastic bottle being #1 in value and volume in Jun’25.
Uganda – Water is driving Non-Alcoholic Ready-To-Drink growth. It has contributed 65% to volume growth in the past quarter vs. 2024. It also saw a price deflation of – 3.4% driven by economical brands.
Nigeria – Beer is the most popular alcoholic beverage category with Trophy Lager’s 600ml bottle being the SKU with the highest sales volume, and Heineken’s 600ml bottle the SKU with the highest sales value.
Looking for analysis, insights and direction into the beverage industry in Africa or to discuss your needs, and see how we can assist, contact Steve Johnson, Managing Director at Frontline Research Group on Tel: +230 5493 6376 or email: steve@frontlineafrica.com
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