South Africa’s hospitality sector is flourishing, with a market size of USD 11.49 billion in 2025 and expected growth at a CAGR of 6.37% to reach USD 15.64 billion by 2030. Boutique and service apartment accommodations are leading this expansion, reflecting travellers’ increasing preference for personalised, culturally immersive experiences.
Two entrepreneurs are shaping this next wave of hospitality, redefining travel by creating unique, curated experiences for both leisure and corporate guests.
Wendy Thembeka Dlomo isn’t just offering a place to stay; she’s curating a lifestyle. “I wanted to create spaces where guests could feel the warmth and elegance of African design while enjoying modern luxury.” Starting in the KwaZulu-Natal Midlands, The Living Collective has grown from a single property into a portfolio spanning countryside homes within gated estates to a flagship coastal property in Ballito. Each property offers a carefully designed, immersive experience that merges comfort, style, and service, setting a new benchmark for boutique short-term rentals in South Africa.
For over two decades, Eva Biyela has quietly built a national powerhouse in travel management. “Our goal is to make every trip seamless and memorable, whether it’s a complex government itinerary or a bespoke leisure tour.” From a small agency in White River to a multi-branch operation including Eswatini, Big Sky Travel and Tours is now a trusted partner for corporate, government, and high-end leisure clients. As a 100% Black woman-owned enterprise, the company demonstrates how professional service, attention to detail, and innovative solutions can elevate the travel experience.
These founders are Business Partner Limited Entrepreneur of the Year ® Award finalists, showcasing how South African entrepreneurs are driving innovation in hospitality, creating unique experiences, and responding to the evolving demands of both domestic and international travellers.
Their work illustrates that modern hospitality isn’t just about accommodation; it’s about crafting an experience that is memorable, personalised, and distinctly South African.
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