Is your brand performing at its optimum within its distribution channel?

retail tracking

The informal economic sector in Africa is enormous, and once your brand or product leaves your distribution center, its progress is often hard to track.

As a quick test to see how much market data you have, can you answer the following questions:

  1. Do you know the number of retail outlets selling your product/brand?
  2. Do you know how your product/brand reaches these retail outlets?
  3. Do you know what share of the market you have?
  4. Do you know which demographic is buying your product/brand?
  5. Do you know your product/brand’s sales volume in specific areas?
  6. Are aware of sales trends, in-store promotions, displays, and other promotion efforts within these outlets?

The reality is that you probably only have this information for the formal economic sector – chain stores, large retail centers with scanners at the till points and so forth. 

However, if you want this information for the much larger and just as important informal economic sector, then you need to work with an organization that has the skill, tools and experience to gather, analyze and provide these intelligent reports.

The Frontline Research Group has over 25 years of experience gathering accurate market data in Africa, and providing analytical tools that help to greatly improve market knowledge, which enables you to increase your market share and sales revenue.

From complete Retail Audits to Channel Research to Price and Promo Tracking and everything in between, the Frontline Research Group can provide you with the data, to help you increase your bottom line.

For more information or to obtain a quotation contact Steve Johnson, RESEARCH DIRECTOR, on Tel:  +27 (0) 86 999 0407 Email:

Share on facebook
Share on google
Share on twitter
Share on linkedin
Share on pinterest