M-Ploy Market Research – One of the Most Credible Suppliers of Data Collection in South Africa


With the intention of providing employment for previously disadvantaged school leavers, M-Ploy Market Research was established in 2006 by founder and director Shameen Yacoob.

When opportunities arose in the market research industry M-Ploy responded, and within a few years they were hired by both small and large market research firms in South Africa. 

With eighteen years’ experience, M-Ploy understands the industry and the challenges faced by their field teams and clients.  Their field teams are hired on a project basis, so their overheads are minimal, which means they can allocate more resources to the field.

Location and Reach of M-Ploy Market Research

With their head office in Cape Town, M-Ploy have dedicated supervisors and an active pool of over one hundred interviewers and field auditors in South Africa, eSwatini and Lesotho.

“As we continue to expand our project portfolio and broaden our range of services to encompass multi-country project management and high-level quality control through advanced data analytics.  Our core team is acquiring valuable expertise in data analytics using Python and R.  Additionally, we have successfully executed fieldwork projects in eight different African countries, namely: Angola, Botswana, Malawi, Mozambique, Namibia, Nigeria, Zambia, and Zimbabwe,” adds Shameen

In addition, they have conducted quality control for projects in Burkina Faso, Cote d’Ivoire, DRC, Ethiopia, Kenya, Nigeria, Pakistan, Vietnam and Zambia.

M-Ploy Core Services

M-Ploy offers fieldwork management services for market research and social research projects.  They execute CAPI fieldwork for large scale population surveys nationwide, with real time quality assurance checks.

They have a proven record of working in hard-to-reach communities, which is crucial for studies such as informal markets’ retail census and GIS mapping.

The field teams have extensive experience in Retail Audits, Retail Census, Customer Intercepts, Mystery Shopping, Introspective Ethnology, Product Tasting, Focus Groups and In-Depth Interviewing.

M-Ploy continues to expand their service offerings to meet new requirements and innovative designs from their clients in the market research and social survey industry.

“Gathering precise data remains a continuous challenge, and we diligently strive to establish and enforce effective controls to enhance the quality”, concludes Shameen.

Contact Details

For more information or to make an appointment call + 27 83 785 5695 or email shameen@mployresearch.co.za

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