Polygon has launched Prism: a new self-service platform that makes digital billboard advertising accessible to businesses of every size, with a particular focus on addressing
Digital marketing has transformed how South Africans research and choose service providers. In financial services, insurance, and telecommunications, comparison platforms and affiliate publishers have largely
In an increasingly competitive digital landscape, simply having a website is no longer enough. Graeme Lund, Managing Director of Agency One says, “Businesses need to
For fast-moving consumer goods (FMCG) companies seeking to expand into developing economies, or strengthen their presence in existing ones, accurate, on-the-ground market intelligence is essential.
For more than 30 years, Frontline Research Group (FRG) has redefined what effective market research looks like across Africa and other developing economies. While many
If you’re in marketing in South Africa, you’ve likely heard the term “POPIA” (Protection of Personal Information Act) a hundred times since it dropped into
By Tanika Corneleus, Digital Campaign Lead at midnight, the innovation agency of iqbusiness In today’s cluttered digital media world, brands have mere seconds to capture attention
Join The Marketing Research Foundation’s (MRF) webinar on Thursday, 22nd of May as they announce the upcoming release of the latest Marketing All Product Survey
Would you ever tell a friend you had a “4/5” experience with a company? Of course not. That’s just not how we talk or communicate.
As influencer marketing continues to dominate the digital landscape, the importance of adhering to advertising standards has never been more critical. In South Africa, the