For more than 30 years, Frontline Research Group (FRG) has redefined what effective market research looks like across Africa and other developing economies. While many
If you’re in marketing in South Africa, you’ve likely heard the term “POPIA” (Protection of Personal Information Act) a hundred times since it dropped into
By Tanika Corneleus, Digital Campaign Lead at midnight, the innovation agency of iqbusiness In today’s cluttered digital media world, brands have mere seconds to capture attention
Join The Marketing Research Foundation’s (MRF) webinar on Thursday, 22nd of May as they announce the upcoming release of the latest Marketing All Product Survey
Would you ever tell a friend you had a “4/5” experience with a company? Of course not. That’s just not how we talk or communicate.
As influencer marketing continues to dominate the digital landscape, the importance of adhering to advertising standards has never been more critical. In South Africa, the
Digital devices have become a part of almost everything we do in our day-to-day lives. They are often the interfaces with our work colleagues and
One of the most valuable contributions that data and data analytics have made to modern businesses is the ability that they offer to understand customers,
As the economy of KwaZulu-Natal recovers post COVID-19, the civil unrest and flood disasters, Premier Nomusa Dube-Ncube has unveiled an ambitious plan for the province
The COVID-19 pandemic has shown that digital platforms, people and small businesses are not that different. Digital platforms are always evolving, shedding their skin to