Many entrepreneurs who are starting out often overlook the importance of marketing and solely rely on the strength and popularity of their product or services.
Gen Z is the generation after Millennials, born between 1997 and 2010. They have grown up with social media and on-demand entertainment and their influence
There has been considerable discussion of Generation Z and their purchasing power. Marketers’ strategies have evolved to communicate with a younger generation that values transparency
Lockdown may have kept consumers indoors but that doesn’t mean they stopped shopping. According to Nielsen South Africa, 30% of people surveyed used online shopping
Market Sizing and Market Segmentation is key for any business preparing to enter Africa’s diverse markets. The Frontline Research Group will take you there. Market