Local consumers’ preferences when it comes to print & electronic communication
In the blended world of paper and digital media, consumers have varied preferences for what they receive electronically or in “hard copy”. This was brought
In the blended world of paper and digital media, consumers have varied preferences for what they receive electronically or in “hard copy”. This was brought
One of the most valuable contributions that data and data analytics have made to modern businesses is the ability that they offer to understand customers,
Inflation and fears of a global recession are hitting households and businesses alike as consumers rein in spending. Women are increasingly recognised as the drivers
Many entrepreneurs who are starting out often overlook the importance of marketing and solely rely on the strength and popularity of their product or services.
Until South Africa can find a way of easing market access barriers, the country will not reach the most optimal levels of trade. These are
Gen Z is the generation after Millennials, born between 1997 and 2010. They have grown up with social media and on-demand entertainment and their influence
There has been considerable discussion of Generation Z and their purchasing power. Marketers’ strategies have evolved to communicate with a younger generation that values transparency
Lockdown may have kept consumers indoors but that doesn’t mean they stopped shopping. According to Nielsen South Africa, 30% of people surveyed used online shopping
Market Sizing and Market Segmentation is key for any business preparing to enter Africa’s diverse markets. The Frontline Research Group will take you there. Market
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