In the blended world of paper and digital media, consumers have varied preferences for what they receive electronically or in “hard copy”. This was brought
Inflation and fears of a global recession are hitting households and businesses alike as consumers rein in spending. Women are increasingly recognised as the drivers
Many entrepreneurs who are starting out often overlook the importance of marketing and solely rely on the strength and popularity of their product or services.
Gen Z is the generation after Millennials, born between 1997 and 2010. They have grown up with social media and on-demand entertainment and their influence
There has been considerable discussion of Generation Z and their purchasing power. Marketers’ strategies have evolved to communicate with a younger generation that values transparency