The more we automate, the more we need human judgement
September 21, 2026
Joe Hamman, Director at Novus Group AI is changing how media monitoring companies track, process, and analyse coverage. I do not believe the choice is
Tag: media monitoring
Why reach is still one of media monitoring’s most misunderstood metrics
July 7, 2026
Joe Hamman, Director, Novus Group Reach is one of the first numbers people look for in a media report. It is big, easy to understand,