Why reach is still one of media monitoring’s most misunderstood metrics
July 7, 2026
Joe Hamman, Director, Novus Group Reach is one of the first numbers people look for in a media report. It is big, easy to understand,
Tag: media
AI in Media – Between a Rock and an Impossible Place
May 21, 2025
Author: Juanita Vorster More and more publications are adding the “not generated by AI” disclaimer to their content contributor requests. The Harvard Business Review content