The headline is not the whole conversation
October 8, 2026
Joe Hamman, Director, Novus Group South Africa’s news cycle is crowded, but businesses cannot afford to treat it as background noise. The subjects that keep
Tag: media
Why reach is still one of media monitoring’s most misunderstood metrics
July 7, 2026
Joe Hamman, Director, Novus Group Reach is one of the first numbers people look for in a media report. It is big, easy to understand,
AI in Media – Between a Rock and an Impossible Place
May 21, 2025
Author: Juanita Vorster More and more publications are adding the “not generated by AI” disclaimer to their content contributor requests. The Harvard Business Review content