Unlocking FMCG Insights: Exploring Syndicated Retail Census and Audits in Nigeria
For blue chip companies looking to maintain their steady growth rate in an ever more competitive market, Africa offers a unique opportunity. Many of the
For blue chip companies looking to maintain their steady growth rate in an ever more competitive market, Africa offers a unique opportunity. Many of the
Steve Johnson, Managing Director at the Frontline Research Group (FRG), believes that a post-COVID retail census for the FMCG (Fast-Moving Consumer Goods) industry in Kenya,
Market research is a critical tool for companies seeking to exploit new markets or maintain their competitiveness in ever-changing and evolving market environments and this
Frontline Research Group (FRG) are a full service market research company who have been conducting market research, retail census and retail audits in Tanzania for
As we enter 2023, it seems the year will not be any easier for South African retailers or consumers than 2021 and 2022. Fitch forecasts that
With no sign of the present economic storm subsiding, small and medium-sized retailers need to identify ways to turn today’s multiple crises into opportunities for
The July fuel price increase continues its upward trend, we believe this will lead to the continuation of certain other trends relative to property markets.
Driven by changing consumer trends, the aftermath of COVID-19 lockdowns and a need to differentiate themselves, South African retailers are increasingly diversifying their offerings, says
There is no doubt that consumer behaviours have shifted during the pandemic, meaning that it can’t simply be business as usual, especially not for the
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