Facebook Reels: Everything You Need to Know
September 18, 2023
It is no big secret that the world has become consumed by the short-form video sharing phenomenon known to all as TikTok. With more than
Category: Digital Marketing
Personalised shopping experiences and more: The benefits of advanced analytics for South African retailers
September 13, 2023
South African retail is a competitive space, with tight margins, customers demanding great prices and more personalised offerings, and consumer spending under significant pressure. Big
Deal seekers – what are they looking for?
August 23, 2023
Deal-seeking behaviour is booming. Before shopping, 90% of consumers look online for the best deals and 89% look for sales, deals, cashback rebates and the
Local consumers’ preferences when it comes to print & electronic communication
August 23, 2023
In the blended world of paper and digital media, consumers have varied preferences for what they receive electronically or in “hard copy”. This was brought
Beyond digitisation: The four vital cornerstones of excellent customer experience
January 25, 2023
One of the most valuable contributions that data and data analytics have made to modern businesses is the ability that they offer to understand customers,
FilmHouse launches new website that show cases their incredible portfolio
December 8, 2022
FilmHouse is a Gqeberha (previously Port Elizabeth) based video production company. Although Gqeberha is not known for its film making industry FilmHouse has established themselves
How tech helps you experience the best of Mzansi’s rural and cultural travel
October 26, 2022
In South Africa rural travel ranges from wine making in the Winelands to supernatural attractions like the alleged carnivorous Modimolle mountain in Limpopo, and world-renowned
Advertising Media Forum kicks off mentorship programme
September 5, 2022
The Advertising Media Forum (AMF) hosted the first ever ‘Project Mentorship’ skills sharing and networking workshop for young minds in the media industry as part
Everything you Need to Know about Website Surveys
July 18, 2022
The ultimate website survey guide Getting to know your customer base has become a lot more complicated than what it was even a decade ago.
5 Key Elements of a Good Social Media Post
June 17, 2022
Developing a strong brand presence is and always has been one of the top priorities for any marketer. As time goes, and as the digital