The Hollard Insurance Group has unveiled a refreshed brand positioning and new brand promise, “Hollard. Be More Sure”, marking the next chapter in its growth and brand evolution.
At the heart of the refreshed positioning is a simple belief: while uncertainty is inevitable, people and businesses deserve the confidence to navigate it. “Be More Sure” is Hollard’s commitment to helping customers better understand risk, make informed decisions and move forward with greater certainty when it matters most.
In an increasingly interconnected and unpredictable world, people and businesses need more than insurance cover. They need the confidence to make decisions, seize opportunities and plan for the future. Hollard sees its role as being the trusted partner that helps them do exactly that.
Hazel Chimhandamba, Chief Marketing Officer at Hollard, says the refreshed positioning builds on the foundation of Hollard’s successful “Insure Your Unsure” campaign. Hollard is now elevating its overarching brand story around a universal human truth: the search for certainty in an uncertain world.
“We’ve never believed in catastrophising insurance because of the meaningful role it plays in driving societal impact. Instead, we acknowledge that the world is changing faster than ever, bringing new opportunities, challenges and risks. Whether you’re running a business, pursuing your career aspirations or simply planning for the future, the need for certainty is universal. At Hollard, we see our role as helping people and businesses navigate the unknown with greater confidence and peace of mind, enabling them to be more sure when it matters most.”
The positioning draws inspiration from a behaviour that has become second nature in modern life: searching for answers. Every day, people turn to search engines, AI tools and digital platforms to understand the world around them. They search for answers about their health, finances, families, businesses and future aspirations. Some searches are serious, some practical and others unexpected or even amusing. Yet behind them all lies a common desire to be more sure.
Ultimately, people are searching for certainty. Hollard believes that need has never been more relevant.
“This insight became the catalyst for our new brand platform,” says Chimhandamba. “As a business, our strength lies in connecting the dots across risks that are increasingly linked. Our ability to see the bigger picture enables us to provide more holistic and proactive risk management solutions. That is what ‘Be More Sure’ represents.”
Today’s risks no longer exist in isolation. Technology influences security, climate events affect infrastructure and supply chains, and economic pressures have an impact on consumers and businesses alike.
Hollard’s strength lies in understanding these connections and combining insurance expertise, risk management and prevention capabilities, as well as leveraging trusted brokers and partners to help customers better understand, anticipate and manage the risks that matter most.
While no one can remove all of life’s uncertainties, Hollard understands its role to give people and businesses greater confidence to navigate them.
Chimhandamba says the same principle applies to building a strong and relevant brand.
“Staying relevant requires a deep understanding of how customer and business needs are evolving and where new risks are emerging. For us, that means continually listening, learning and looking ahead so that we can close gaps, create value, instil trust and help customers navigate an increasingly complex world with greater confidence.”
She adds that a brand promise must be demonstrated through action, not words alone.
“‘Be More Sure’ is not only our campaign tagline. It is a commitment that should be reflected in every experience customers and businesses, brokers and partners have with Hollard, from the solutions we offer to the way we show up and deliver on our brand promise.”
“Our ambition is to deepen our relevance in the markets we serve, strengthen the partnerships that help us create value and continue evolving our solutions to meet the changing needs of people and businesses across the continent, through Hollard International” says Chimhandamba.
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