Channel Dynamics in Traditional Trade
Author: Gareth Ellis, Regional Manager: Southeast Asia, Frontline Research Group In the 1990’s across Southeast Asia, the question was being asked – how can the
Author: Gareth Ellis, Regional Manager: Southeast Asia, Frontline Research Group In the 1990’s across Southeast Asia, the question was being asked – how can the
Economic Headwinds This year is proving to be a difficult period for growth. Stiff economic headwinds are presenting challenges in markets around the globe. Emerging
In the 1990’s across Southeast Asia, the question was being asked – how can the general trade of assorted provision and mom and pop stores,
Accessing and understanding data on the retail industry is an essential part of marketing and sales planning in the FMCG sector. Much of this data
Frontline Research Group (FRG) recently conducted a retail census of Tanzania that gathered data on 99 000 retail outlets. The census covered 73% of the
For blue chip companies looking to maintain their steady growth rate in an ever more competitive market, Africa offers a unique opportunity. Many of the
Frontline Research Group (FRG) have been conducting retail audits in the alcoholic beverage industry in Kenya, for many years, and are now interested in syndicating,
Steve Johnson, Managing Director at the Frontline Research Group (FRG), believes that a post-COVID retail census for the FMCG (Fast-Moving Consumer Goods) industry in Kenya,
Market research is a critical tool for companies seeking to exploit new markets or maintain their competitiveness in ever-changing and evolving market environments and this
Frontline Research Group (FRG) are a full service market research company who have been conducting market research, retail census and retail audits in Tanzania for