Frontline Research Group (FRG) are a full service market research company who have been conducting market research, retail census and retail audits in Tanzania for many years.
They have some of the most granular retail data available and have recently conducted a retail census, enumerating over 99 000 retail outlets, across the country.
Market research services in Tanzania
FRG’s market research services are comprehensive and include retail tracking services, route to market research, fit for purpose retail audits / tracking studies and census, satisfaction surveys, shopper/consumer surveys, trader and customer satisfaction surveys, market sizing and segmentation, market landscaping, time and motion studies, execution audits and more.
Steve Johnson, Director of New Business at FRG, says, “The Retail Census process is one of the of key research methodologies within our basket of products required by clients, when needing to really understand the market. We literally ‘walk the streets’ to collect the specific data needed, to compile a census of all the businesses that a customer requires, in a geographically defined region.”
FMR makes use of in house developed technology, as well as leveraging off of GIS software such as SpacialXL and RouteXL. They have an exceptional knowledge on these GIS software solutions and offer training, consulting and support on SpatialXL BI Suite.
“Our Geomapping team has a wealth knowledge, and understand how to use maps to provide rich information, and insight, that will help you make better informed business decisions,” says Steve.
Their Outlet Location & Activation (OLA) App ensures that every outlet researched has its GPS location mapped, images recorded and other data captured accurately and efficiently.
Steve says, “This data is invaluable. Our customers can increase their sales and reduce their costs. We not only find them more outlets to distribute their products in, but also improve travel efficiencies for sales reps and delivery vehicles.”
Understanding the Tanzanian market environment
Having gathered a massive amount of data on the market environment via the census, it is then the job of FMR’s Retail Tracking Services to use this data within the retail tracking / retail audit environment.
Elmari Campher, Director of Research says, “We measure retail data and trends over time and use that information to provide both strategic insights and tactical actions into the Tanzanian market.”
FRG’s retail tracking services allow clients to track their performance in the market environment versus their competitors, measure brand and product successes and identify threats.
“Our objective is to enable our customers to strengthen their market position,” adds Elmari
To do this Elmari and her team use Full Retail Audits, Bi-monthly Retail Audit, Tactical Retail Audits, Frontline Stock Generated Market Share, Execution Audits, and Satisfaction Surveys.
Frontline Research Group not only has a wealth of data on Tanzania but they are able to offer significant insights into this market.
For more information or to obtain a quotation contact Steve Johnson on +230 5493 6376 or email steve@frontlineafrica.com. Contact Elmari Campher on +27 (0)74 838 5555 or email elmari@frontlineafrica.com