Developing economies contain some of the world’s strongest growth markets. They are also among the hardest to read at store level. Cash remains central, independent
Africa’s beverage market does not move in neat retail channels. It moves through bottle stores, kiosks, dukas, tuck shops, neighbourhood groceries, informal wholesalers, open markets,
Frontline Research Group (FRG) built the outlet base. Native turns it into Lattice: a living map for offline trade. Native is the operating system for
A store-level view of dukas, kiosks, open markets, and independent wholesalers gives FMCG leaders a clearer way to see distribution, pricing, availability, and category movement.
Traditional trade remains one of the largest analogue channels of trade in the world. Across Africa, millions of stores still operate outside conventional digital systems.
For nearly three decades, Frontline Research Group has helped Consumer Packaged Goods players understand the world’s most complex retail environments. That work has always started