For nearly three decades, Frontline Research Group has helped Consumer Packaged Goods players understand the world’s most complex retail environments.
That work has always started with one principle.
See the trade as it really is.
Across Africa, Asia, Latam and other developing markets, traditional trade remains the largest retail channel in the world. Millions of independent stores determine how products move, where brands grow and how market share shifts. Yet much of this commercial activity still happens beyond the reach of conventional digital systems.
Frontline Research Group built its reputation by making that reality visible.
Store by store. Territory by territory. Category by category.
The merger between Frontline Research Group and Native builds on that foundation.
It expands what Frontline Research Group has always delivered by connecting decades of store-level operating knowledge with an integrated operating system designed for offline trade.
This is not a change in direction.
It is an acceleration.
From seeing the trade to directing the trade
Knowing what happened has always been valuable.
Knowing where to act next creates commercial advantage.
Native makes physical stores machine-readable, allowing commercial leaders to map the trade, read market movement, direct execution and measure commercial outcomes through an integrated platform architecture. Frontline Research Group’s operating knowledge strengthens that architecture with one of the deepest and most established understandings of traditional trade anywhere in the world.
For organisations already working with Frontline Research Group, this means greater visibility into how products move through traditional trade, where distribution is changing, how competitive pressure develops at store level and where commercial action will have the greatest impact.
The questions remain familiar.
Are products available?
Where are they stocked?
How are they moving?
Which channels are gaining momentum?
What is changing inside the market?
The difference is how quickly those questions can now be answered, and how rapidly those answers can translate into decisive commercial action.
Built on decades of operating knowledge
Technology alone does not create precision.
It requires an accurate understanding of the market it is reading.
Frontline Research Group brings thirty years of operating knowledge across traditional trade, supported by millions of mapped retail outlets, continuous measurement of product movement and an understanding of the commercial behaviours that define fragmented retail markets.
That knowledge now becomes part of a broader architecture built to make offline trade measurable at scale.
The result is greater precision without losing the practical understanding that has always defined Frontline Research Group.
A stronger platform for commercial leaders
The traditional trade channel is no longer an information gap.
As Frontline Research Group and Native continue to integrate their capabilities, Consumer Packaged Goods players will gain broader market visibility, faster operating views and a clearer understanding of where commercial attention should be directed.
The core objectives remain unchanged.
Help commercial leaders make better decisions in the world’s largest analogue marketplace.
The mechanism is now stronger.
Frontline Research Group’s decades of operating knowledge, combined with Native’s platform for offline trade, create an environment where physical commerce becomes machine-readable and commercial action becomes more precise and faster.
For Frontline Research Group’s existing members, this is the beginning of a new chapter.
The expertise that has defined Frontline Research Group remains at the centre of this next chapter.
What changes is the scale, speed and precision with which that expertise is translated into commercial advantage.
Together, Frontline Research Group and Native are building the operating system for the world’s largest analogue marketplace, giving commercial leaders the clarity to see the trade, the confidence to direct execution and the precision to measure movement where it matters most. [
If you’re looking to win in Traditional Trade then contact Steve Johnson, VP Sales Africa, on steve.johnson@native.io or Art Janse Van rensburg, Sales Director Africa, on art@native.io.
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