Local consumers’ preferences when it comes to print & electronic communication
In the blended world of paper and digital media, consumers have varied preferences for what they receive electronically or in “hard copy”. This was brought
In the blended world of paper and digital media, consumers have varied preferences for what they receive electronically or in “hard copy”. This was brought
March Retail Sales, released by StatsSA, showed another month of year-on-year decline in real inflation-adjusted terms. John Loos, Property Sector Strategist at FNB Commercial Property
Market research is a critical tool for companies seeking to exploit new markets or maintain their competitiveness in ever-changing and evolving market environments and this
Frontline Research Group (FRG) are a full service market research company who have been conducting market research, retail census and retail audits in Tanzania for
One of the most valuable contributions that data and data analytics have made to modern businesses is the ability that they offer to understand customers,
Inflation and fears of a global recession are hitting households and businesses alike as consumers rein in spending. Women are increasingly recognised as the drivers
Many entrepreneurs who are starting out often overlook the importance of marketing and solely rely on the strength and popularity of their product or services.
Until South Africa can find a way of easing market access barriers, the country will not reach the most optimal levels of trade. These are
East Africa, including Kenya, Tanzania, Rwanda and Uganda, is expected to have an economic growth rate of between 5 and 5.5% in 2022. This is
Gen Z is the generation after Millennials, born between 1997 and 2010. They have grown up with social media and on-demand entertainment and their influence