Frontline Research Group (FRG) is a leader in market research, covering many sectors, and with a specialization in both alcoholic and non-alcoholic beverages. FRG is a pivotal player in understanding market behaviour and trends across the African continent.
At the core of their operations lie two essential products: retail tracking and retail census. But what exactly do these terms entail?
Retail Tracking
Retail tracking involves the systematic monitoring of sales and market dynamics within retail outlets. In Tanzania and Mozambique for example, Frontline Research Group has established alcohol retail tracking panels, meticulously analyzing sales data for beer, flavoured alcoholic beverages, spirits, and wine.
Through monthly retail audits, they track vital metrics such as volume, value, stock levels, pricing, and competitor activities. This granular approach allows for a comprehensive understanding of market trends and consumer preferences.
The purpose of retail tracking is multi-fold. Firstly, it enables companies to measure their sales performance and market share accurately. Secondly, it provides insights into the effectiveness of marketing strategies, allowing for adjustments to maximize
impact. Additionally, by monitoring competitor activities, businesses can identify opportunities and gain a competitive edge in the market.
Retail Census
Complementing, and supporting their retail tracking endeavours is Frontline Research Group’s extensive retail census data. For example, through meticulous geo-mapping, they have recently catalogued over 99,000 outlets in Tanzania and 35,000 outlets in Mozambique, along with various local censuses in South Africa.
Tembisa, Soweto, and Umlazi, as another example, have been included in a number of census, offering invaluable insights into growth patterns, and changes over time. By repeating these censuses periodically, Frontline Research Group can provide invaluable insights into the evolving market dynamics, and the effectiveness of retail strategies.
These countries are just examples of the over 5 million retail outlets that we have geolocated across sub-Saharan Africa, and which could be of value to you.
Available Data Sets and Tracking Panels
In essence, Frontline Research Group’s commitment to retail tracking and census initiatives underscores its dedication to providing actionable insights for businesses operating in Africa’s vibrant retail sector.
Through meticulous data collection and analysis, they empower companies to make informed decisions, capitalize on opportunities, and stay ahead of the curve in an ever-changing marketplace.
If you are interested in a demonstration or would like a quotation for receiving the data sets or tracking panel information the contact Steve Johnson, Managing Director on Tel: +27 (0) 84 2000 111 or email: steve@frontlineafrica.com
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