The Importance of Blogs in SEO and AEO
February 9, 2026
In an increasingly competitive digital landscape, simply having a website is no longer enough. Graeme Lund, Managing Director of Agency One says, “Businesses need to
Tag: digital marketing
Frontline Research Group: The Leading Market Intelligence Partner for FMCG Growth in Developing Economies
January 15, 2026
For fast-moving consumer goods (FMCG) companies seeking to expand into developing economies, or strengthen their presence in existing ones, accurate, on-the-ground market intelligence is essential.
A Unique Approach to Market Research in Developing Economies
November 20, 2025
For more than 30 years, Frontline Research Group (FRG) has redefined what effective market research looks like across Africa and other developing economies. While many
POPIA and Direct Marketing: Making it Personal, Polite, and POPIA-Compliant
June 9, 2025
If you’re in marketing in South Africa, you’ve likely heard the term “POPIA” (Protection of Personal Information Act) a hundred times since it dropped into
From Quick Hits to Lasting Impact: The Role of Short-Form Content in Brand Growth
June 5, 2025
By Tanika Corneleus, Digital Campaign Lead at midnight, the innovation agency of iqbusiness In today’s cluttered digital media world, brands have mere seconds to capture attention
Latest MAPS® data reveals potential turning point for consumers
May 13, 2025
Join The Marketing Research Foundation’s (MRF) webinar on Thursday, 22nd of May as they announce the upcoming release of the latest Marketing All Product Survey
Why Most CX Research Falls Short – And How to Fix It
March 13, 2025
Would you ever tell a friend you had a “4/5” experience with a company? Of course not. That’s just not how we talk or communicate.
Compliance with Advertising Standards: South African Influencers and The ARB
January 30, 2025
As influencer marketing continues to dominate the digital landscape, the importance of adhering to advertising standards has never been more critical. In South Africa, the
Screen mindfulness in a hybrid world
May 3, 2023
Digital devices have become a part of almost everything we do in our day-to-day lives. They are often the interfaces with our work colleagues and
Beyond digitisation: The four vital cornerstones of excellent customer experience
January 25, 2023
One of the most valuable contributions that data and data analytics have made to modern businesses is the ability that they offer to understand customers,