Kenya is one of Africa’s most important markets thanks to its rapid urbanisation, evolving consumer preferences, and a thriving informal and traditional trade network. Brands
In Part One of this series, we explored how understanding shopper behaviour strengthens marketing strategy and improves execution across the value chain. In this second article, we shift
For more than three decades, Frontline Research Group (FRG) has been conducting in-depth market research within the retail industry across Africa, the Middle East and
For fast-moving consumer goods (FMCG) companies seeking to expand into developing economies, or strengthen their presence in existing ones, accurate, on-the-ground market intelligence is essential.
The competition between FMCG companies in the retail environment is relentless, and understanding your competitors becomes key to success. Steve Johnson, Managing Director of Frontline
Frontline Research Group is a leader in market research, covering many sectors, and with a specialization in both alcoholic and non-alcoholic beverages. We are a
Frontline Research Group (FRG) is a leader in market research, covering many sectors, and with a specialization in both alcoholic and non-alcoholic beverages. FRG is
Author: Gareth Ellis, Regional Manager: Southeast Asia, Frontline Research Group In the 1990’s across Southeast Asia, the question was being asked – how can the
Economic Headwinds This year is proving to be a difficult period for growth. Stiff economic headwinds are presenting challenges in markets around the globe. Emerging
General Trade, also known as Traditional Trade, operates quite differently from the Formal Trade Sector, which typically features large, widely dispersed retail outlets that shoppers