Tag: market sizing

Women-led marketing key to connecting with the ‘she-economy’

November 14, 2022

Inflation and fears of a global recession are hitting households and businesses alike as consumers rein in spending. Women are increasingly recognised as the drivers

SMEs should not overlook the importance of marketing

September 5, 2022

Many entrepreneurs who are starting out often overlook the importance of marketing and solely rely on the strength and popularity of their product or services.

Gen Alpha: The next economic force

April 13, 2022

There has been considerable discussion of Generation Z and their purchasing power. Marketers’ strategies have evolved to communicate with a younger generation that values transparency