An email multipart series is a fantastic marketing strategy. However, one of the crucial considerations when developing a multipart series is anticipation. Anticipation increases when
If you’re in marketing in South Africa, you’ve likely heard the term “POPIA” (Protection of Personal Information Act) a hundred times since it dropped into
By Tanika Corneleus, Digital Campaign Lead at midnight, the innovation agency of iqbusiness In today’s cluttered digital media world, brands have mere seconds to capture attention
A solid fact-base Creating the fact-base as a vital requirement for route-to-market insight and strategy development. Jack de Wet, a business development associate at Frontline
Join The Marketing Research Foundation’s (MRF) webinar on Thursday, 22nd of May as they announce the upcoming release of the latest Marketing All Product Survey
Would you ever tell a friend you had a “4/5” experience with a company? Of course not. That’s just not how we talk or communicate.
In a recent presentation to the Mobile Marketing Association (MMA) in Johannesburg, Jeané van Greunen, Chief Client Officer at Helm, delved into the interplay between
In the blended world of paper and digital media, consumers have varied preferences for what they receive electronically or in “hard copy”. This was brought
Inflation and fears of a global recession are hitting households and businesses alike as consumers rein in spending. Women are increasingly recognised as the drivers
Many entrepreneurs who are starting out often overlook the importance of marketing and solely rely on the strength and popularity of their product or services.