AI WITH THE HUMAN TOUCH IN CALLS TO ACTION
October 7, 2024
In a recent presentation to the Mobile Marketing Association (MMA) in Johannesburg, Jeané van Greunen, Chief Client Officer at Helm, delved into the interplay between
Tag: Marketing
Local consumers’ preferences when it comes to print & electronic communication
August 23, 2023
In the blended world of paper and digital media, consumers have varied preferences for what they receive electronically or in “hard copy”. This was brought
Women-led marketing key to connecting with the ‘she-economy’
November 14, 2022
Inflation and fears of a global recession are hitting households and businesses alike as consumers rein in spending. Women are increasingly recognised as the drivers
SMEs should not overlook the importance of marketing
September 5, 2022
Many entrepreneurs who are starting out often overlook the importance of marketing and solely rely on the strength and popularity of their product or services.
SA must ease market access barriers for optimal trade, says analyst
August 31, 2022
Until South Africa can find a way of easing market access barriers, the country will not reach the most optimal levels of trade. These are
Gen Z is your future customer. Here’s how to engage with them now
June 29, 2022
Gen Z is the generation after Millennials, born between 1997 and 2010. They have grown up with social media and on-demand entertainment and their influence
Gen Alpha: The next economic force
April 13, 2022
There has been considerable discussion of Generation Z and their purchasing power. Marketers’ strategies have evolved to communicate with a younger generation that values transparency
Retailers must ride the Easter wave to cash in
March 23, 2021
Easter is a peak trading period for South African retailers. However, in the face of a global pandemic, Easter 2021 must be seen as a