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  • Agency One and Bargain Buys offer a unique concept that helps businesses utilize their spare capacity
  • Agency One and Bargain Buys offer a unique concept that helps businesses utilize their spare capacity

    Agency One and Bargain Buys offer a unique concept that helps businesses utilize their spare capacity

    Established in 2009, Bargain Buys has grown from a local operation into a prominent business facilitating trade across southern Africa.

    Graeme Lund, Managing Director of Bargain Buys, says, “Our unique approach allows businesses to exchange value in an innovative way, creating opportunities for growth and resource maximization through a trade exchange platform.”

    The Power of Trade Exchanges At the heart of Bargain Buys’ success is its trade exchange system. Agency One, part of the same group of companies as Bargain Buys, acts as a broker between businesses with spare capacity where companies can pay for their marketing and advertising services with vouchers. Bargain Buys then converts the vouchers for cash by selling the vouchers online.

    Graeme provides an example, “A hotel operating at 65% occupancy can exchange its unused bed nights for a marketing campaign from an advertising agency that has surplus design and marketing resources. This exchange allows businesses to leverage what they already have, making unused capacity productive and benefiting from services they may have struggled to afford otherwise.”

    Expanding Marketing Opportunities

    One of the most innovative aspects of Agency One/Bargain Buy is its partnerships with various marketing and design agencies, billboards, magazines, tourism organizations, websites, radio stations, and public relations companies. These organizations may receive vouchers in exchange for their marketing services to hotels, restaurants, breweries, wedding venues, and other businesses.

    “For the marketing service providers, receiving vouchers in exchange for services opens a gateway to new clientele and creates added revenue streams. Bargain Buys ensures that all parties involved gain significant value from each transaction, helping businesses with underutilized resources maximize their potential,” says Graeme.

    Brokering Solutions for Growth

    Agency One/Bargain Buys serves as a broker on two levels. Firstly, Agency One connects businesses in need of marketing services with those capable of providing them. Secondly, Bargain Buys sells vouchers on behalf of service providers, earning a

    20% commission on each sale, while the service provider collects the remainder. This dual role ensures that every partner involved benefits financially and operationally.

    Graeme says, “We have a CRM with over 50 000 companies and so we are able to assist both the marketing service provider find new clients and the company providing the vouchers connect with a reliable supplier.”

    Why the Trade Exchange Model Works

    The success of this trade exchange model lies in its ability to harness unused capacity.

    “Few businesses operate at 100% capacity, which means that Bargain Buys offers a solution to fill those gaps. By converting spare resources into marketing services or additional revenue, companies can thrive even during off-peak periods. Bargain Buys’ reputation also helps ensure that only reputable businesses are part of the network, ensuring quality exchanges for everyone involved,” adds Graeme.

    Additionally, service providers that offer vouchers through Bargain Buys gain enhanced exposure. Not only do they benefit from voucher sales, but the mere association with Bargain Buys—a trusted and respected brand—adds credibility to their own businesses.

    What Type of Companies Benefit Most from Trade Exchanges?

    Not all companies can benefit from this trade exchange model.

    Graeme says, “Companies that are operating at 100% capacity or close to this figure do not benefit from trade exchanges. Companies who have very low profit margins are also not ideal candidates for trade exchanges. The companies that have the most to gain are those with large margins or those with low operating costs.”

    The business that Bargain Buys traditionally work with are those in the hospitality, food and beverage, entertainment and conference industries.

    Most of Bargain Buys clients are Hotels, Guest Houses, Restaurants, Spas, Adventure Activities, Wedding and Party Venues, Farm Stalls, Distilleries, Brewers, Wine Farms, Photographers, Game Reserves, Gyms, Personal Trainers, Bakeries, Coffee Shops, Jewellers or Golf Courses.

    Real-Time Monitoring Through the Bargain Buys Information Portal

    Bargain Buys operates through a highly automated system that gives all parties access to essential information in real time. Marketing and advertising businesses can monitor the sale of the vouchers given to them in exchange for their services through their own dedicated portal, allowing for complete transparency and performance tracking.

    This system also ensures that businesses that provided the vouchers, the hotels, restaurants etc, are always informed about the status of the vouchers they have given

    for the marketing services. They are able to see when vouchers are sold, who bought the vouchers and they can mark the vouchers as redeemed once received.

    “Through this innovative voucher system and trade exchange platform, we offer companies an opportunity to turn spare capacity into real value. By partnering with reputable marketing service providers and offering real-time transparency, Bargain Buys ensures that its clients not only grow but thrive,” concludes Graeme. For more information please contact Graeme Lund on graeme@agencyone.co.za or call +27 (0) 82 556 4043.

    For more articles like this [Business%20Link.]click here. 

    If you enjoyed this website then check out our other sites: Wedding and FunctionHome Food and TravelKids ConnectionThirsty Traveler, Bargain BuysBoat Trips for Africa.

    Need help with your online marketing then visit Agency One.

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