Inflation and fears of a global recession are hitting households and businesses alike as consumers rein in spending. Women are increasingly recognised as the drivers
Many entrepreneurs who are starting out often overlook the importance of marketing and solely rely on the strength and popularity of their product or services.
People will forget what you said and what you did, but they won’t forget how you made them feel, as Maya Angelou memorably remarked. The
In 1597 Sir Francis Bacon published his work Meditationes Sacrae & Human Philosophy, in which he stated: “knowledge itself is power”. Today everybody from businessmen
Gen Z is the generation after Millennials, born between 1997 and 2010. They have grown up with social media and on-demand entertainment and their influence
The informal economic sector in Africa is enormous, and once your brand or product leaves your distribution center, its progress is often hard to track.
When it comes to economic growth, Africa is way ahead of other continents. Countries such as Rwanda, Libya, Ethiopia and South Sudan have growth rates
More than 10 million South Africans travel locally every year. Sho’t Left’s Travel Week is an initiative designed to showcase a range of affordable local
There has been considerable discussion of Generation Z and their purchasing power. Marketers’ strategies have evolved to communicate with a younger generation that values transparency
Some of the most successful companies of all time have achieved that success by effectively collecting, analysing, and leveraging customer data. This simple truth has