Digital Mall, a digital department store defined by exclusivity and accessibility, has partnered with ayoba, a pan-African super-app with millions of users. The aim of this partnership is to deliver a cohesive ecosystem of digital services designed to empower merchants and drive entrepreneurship across the continent. It is a partnership that recognises the value of African innovation and connections. Ayoba offers its users the ability to call, chat, share, play, listen, pay and shop across Africa with embedded payment and communication tools while Digital Mall, established in 1998, has always prioritised customer experiences and digital services.
“We look after our local merchants and focus on bringing in as many unique African products as possible, including our partnership with ayoba,” says Yaron Assabi, Founder and CEO of Digital Mall. “We offer our merchants and their customers a complete white-glove service within an omni-channel experience that’s wrapped around the core tenets of service, expertise and value. We offer inventory management, smart delivery and last mile fulfilment. Our partnership with ayoba demonstrates we are completely committed to making it easier for merchants to grow and thrive within our ecosystem.”
The partnership with ayoba allows for Digital Mall merchants and customers to chat, pay and connect with tools that are optimised for e-commerce. The ubiquitous payment options offered by Digital Mall offer a significant benefit to users across Africa who may not have access to, or use, credit cards or more traditional payment methods. Merchants can grow a community around their brand and entrepreneurs get relevant advice and support in promoting commerce in Africa.
“We are delighted to onboard Digital Mall within the eco-system of ayoba as it is in line with our strategy to become a platform allowing users to purchase goods on ayoba with easy payment facilities” says Burak Akinci, CEO of ayoba.
The partnership is committed to streamlining merchant services and support. The Digital Mall 24/7 remote support service is a significant value-add for merchants as the team can remotely access a merchant’s system to help manage any problems without delays. The support service evolved during the pandemic to become a trusted tool merchants rely on to keep their businesses running and their customers happy.
“By collaborating with ayoba, we are creating even more ways for customers to connect with merchants, and merchants to connect with their potential,” concludes Assabi. “This partnership is one of many we have planned for the future which will allow us to deliver extraordinary experiences to our merchants and stimulate the growth of the African economy.”
Ayoba has recently expanded its footprint into Egypt, Kenya, Tanzania, Tongo, DRC and Senegal. Digital Mall already has a vast African footprint alongside proven merchant support services and capabilities. With remote support, inventory management, multiple payment methods that recognise the unique needs of the African consumer, and now a thriving partnership and community through ayoba, Digital Mall remains a leader for e-commerce innovation on the African digital frontier.